Naver to Monitor Abnormal Surge in User Reactions on Article Comments Ahead of Presidential Election

Naver to Monitor Abnormal Surge in User Reactions on Article Comments Ahead of Presidential Election: Paul Lee / Published : 04/29/2025 06:29 AM

Photo = Yonhap news

[Alpha Biz= Paul Lee] Naver will begin monitoring abnormal surges in user reactions in article comments ahead of the upcoming presidential election in June. Starting on the 29th, Naver will introduce a new feature called 'Article with Surge in Comment Reactions' in its Smart Content Studio.

This new feature detects articles where certain comments experience a sudden increase in the number of 'likes' or 'dislikes' beyond a certain threshold. Both media companies and users will be notified of such articles.

When a surge in user reactions is detected in article comments, Naver will notify users through a separate message in the service. It will also assist media companies in adjusting the comment sorting methods for such articles. Media outlets can review surge articles in the newly updated comment menu under the 'Comment Management > User Reaction Detection' section and, if necessary, adjust the sorting method to display comments in reverse chronological order or another format.

Specifically, Naver will detect articles where certain comments have seen a significant surge in 'likes' or 'dislikes' and display up to five such articles in reverse chronological order. These articles will be provided within 24 hours of detection.

Media outlets can change the comment sorting for individual articles by clicking on the settings button on the right of the article. This setting will change only the comment sorting for that particular article, independent of the section settings. If the sorting is set to 'ON,' the comment sorting can be adjusted. If set to 'OFF,' it will revert to the default section settings.

Media outlets can also receive notifications of detected articles via email. They can configure the frequency and delivery settings through the notification settings button at the top.

This move by Naver is seen as a response to concerns that certain articles may attract a surge in user reactions, particularly 'likes,' potentially influencing the direction of public opinion as the presidential election approaches.